We ran 11 experiments over 6 weeks and documented everything: what worked, what didn't, and the one headline change that moved the needle more than anything else.
Read Article →Social proof triggers FOMO and herd mentality. Here's the science behind it and how to implement it ethically.
The scoring algorithm behind Vela: page depth, time-on-site, engagement events, referral source, and 30+ signals blended into one number.
Most funnels have 2–3 invisible drop-off points. Milestone tracking makes them visible. Here's how to find and fix them in 48 hours.
Chasing p<0.05 is leading your experimentation program astray. Here's how to run experiments that actually improve your business.
The cookie era is ending. Here's how Vela builds rich visitor profiles using first-party signals, fingerprinting, and behavioral data.
Most exit intent popups are annoying. Here are the 7 patterns that actually work — with real conversion data from 500+ Vela customers.